Hi, I’m Emma – the face behind Nurture Parents Socials.

I work with businesses who want a professional, genuine online presence without feeling chained to their phone or overwhelmed by content creation.

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With a background in both childcare and policing, I bring an organised and trustworthy approach to social media—one rooted in ethics, people-first communication, and doing things properly.

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For over 10 years, I’ve run a busy, highly regarded childminding business, caring for more than 50 families and supporting parents who are often doing their best while feeling stretched, exhausted, and under pressure. I see the invisible load parents carry every day. I understand the guilt of juggling work and family. That lived experience shapes everything I do.

 

When I work with parent-focused or community-driven brands, I don’t just “post content.” I help create supportive, reassuring, thoughtful communication that lightens the mental load, makes life easier, and helps people feel seen. Your social media shouldn’t just sell—it should serve, connect, reassure, and build trust.

 

My journey into marketing started naturally. In 2024, I began supporting a charity and a local friend with their social media. It turns out I had a real eye for it—so much so that I kept hearing, “You should be doing this professionally.” And because I never do anything halfway, I threw myself into learning: online training, platform-specific strategy, psychology of engagement, testing content, building communities, and seeing real results.

 

Then life changed. At the start of 2025, I severely fractured my back. This became the catalyst to finally take the leap. Nurture Parents Socials was born—built intentionally for parent-focused businesses, community organisations, and small businesses who care deeply about the people they serve.

 

Since launching, I’ve worked with a wide range of clients including trades, therapists, children’s activity providers, AI start-ups, yoga instructors, chiropractors, and more. When clients began asking for Meta ads, I didn’t guess my way through—I went away, trained, researched, worked alongside other professionals, and built strategies step-by-step. The results have been hugely successful, leading to more businesses trusting me with their advertising and growth.

 

Alongside marketing expertise, my previous policing career has shaped my standards: professionalism, confidentiality, safeguarding, GDPR awareness, attention to detail, clear communication, and integrity in everything I do. My clients know they can trust me.

 

This business is built around family, flexibility, compassion, and intention. I understand real life, real workloads, and real emotions. My role is to take pressure away—not add to it—by creating thoughtful, strategic social media that supports your goals while respecting your time, values, and audience.

 

And because Nurture Parents has grown so quickly, I now also have a talented content creator working alongside me, allowing me to maintain the same personal care and commitment while supporting more businesses who need it.

 

If you want marketing that genuinely understands parents, community, people, and business reality—not just algorithms and trends—I’d love to help bring your message to life. 

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